Our history of a commitment to the mindset for change
Vermelho was founded in 2017 by Luisa Hogan (nee Wing) after being the CEO of a small consultancy and the leader of a tremendously resilient and inspiring team. Luisa had a strong desire to prevent leaders from going through the devastating effects of poorly managed change and burnt out teams. Her goal was to create happier, resilient leaders with the right mindset for leading change.
Using her passion as motivation, and her family's heritage language as inspiration for a name, her practice Vermelho was born. Vermelho combines change management principles with tailored resilience and mindset programs, to encourage swift change and resilient teams.
Based in Western Australia, Vermelho provides consulting, coaching, and facilitation services worldwide.
The Vermelho difference
About Luisa Hogan
Luisa Hogan (nee Wing) has a passion for leadership, change, mindset and team resilience and is lucky enough to combine her passions through her work in her practice Vermelho. When she’s not consulting on long-term projects, Luisa is an executive coach and international speaker. She’s lived and worked in multiple countries, presented at conferences in Australia and overseas, and consulted on offshore projects in Cambodia.
Over the last decade, Luisa has led multiple business process reviews, restructures and change projects. She’s been a state and national manager, chief operating officer, chief development officer and chief executive officer and volunteered on three not-for-profit boards. Luisa has been described as having an affinity for developing people and businesses to their highest potential, and was a state finalist in the Australian Institute of Management’s Leadership Excellence Awards in 2017.
As a leader, she’s witnessed how teams who increase their resilience and improve their mindset see better results, suffer less burnout and achieve their organisation’s goals more effectively. These experiences have encouraged Luisa to build her knowledge and skills in these areas, which she’s put to the test through challenging business transformations.
Luisa has a Bachelor of Arts in Education and Development Studies (Humanities), a Master of Business Administration (MBA), is a certified Change and Resilience Practitioner and has completed a Specialised Certificate in Positive Psychology. In her spare time, Luisa has a passion for fitness and healthy living, having competed in multiple marathons, half-marathons and one triathlon. She’s also a mindset coach for fellow runners looking to complete their first long-distance race.
