Our history of a commitment to resilient leadership & change

Vermelho combines change management principles with tailored resilience and mindset programs, to encourage swift change and resilient teams.

We were founded in 2017 by Luisa Hogan who has a strong desire to prevent leaders from going through the devastating effects of poorly managed change and burnt-out teams. Her goal was to create happier, resilient leaders with the right mindset for leading change. Using her passion as motivation, and her family's heritage language as inspiration for a name, her practice Vermelho was born.

Now Vermelho also includes The Nest- a firm of experienced consultants, coaches, and facilitators who share one mission: to build resilient leaders and thriving organisations.

Vermelho has also created The Collective- a membership model for Independent Consultants who need seamless back-end office support without needing to employ a team.


Based in Western Australia, Vermelho provides consulting, coaching, and facilitation services worldwide.

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Luisa Hogan- Founder & Principal Consultant

Luisa Hogan is a resilience and leadership advocate who blends real-world insight with a deep understanding of how mindset drives change. Through Vermelho, she has guided executives and teams through complex transformations, drawing on experience as State and National manager, COO, CDO and CEO, and helping leaders build strength and positive team culture.

An accredited Change & Resilience Practitioner with an MBA, a BA in Education and Development Studies, and training in Positive Psychology, she brings both rigour and inspiration to every engagement. Luisa has spoken at global events, delivered keynotes across Australia and overseas, led advisory work in Cambodia, and was a finalist in the 2017 AIM Leadership Excellence Awards. Her sessions equip audiences with tools to build lasting psychological fitness. She is the author of The Mindset Fitness Workout: Be Fit for Success Without Burning Out.

Luisa is also the Co-Founder of Whisper and Thread Pty Ltd. Whisper & Thread™ aspires to be the leading brand in creating positive self-talk, inspiring a future where everyone embraces their unique beauty and strength. The brand champions personal confidence, sparking a movement that’s gained national recognition and won third place in the 2025 AusMumpreneur Awards.

She has spoken on multiple podcasts where she shares candid, actionable frameworks to help people stay steady while building purpose-led ventures.

Outside the boardroom, she’s a marathon competitor who applies mental fitness principles to endurance sport. Whether you're refining strategy, lifting team resilience, or building a mission-led business, Luisa Hogan delivers insight with clarity, and isn’t afraid to challenge the status quo.