At Vermelho, we believe lasting change happens through people, not just frameworks. That’s why we work with a carefully selected network of independent consultants, coaches, and facilitators who deliver their work under the Vermelho banner.

Each of our Associates brings their own background and brilliance. But what unites them is a shared belief in the power of mindset, resilience, and thoughtful leadership. Together, they form the core of what we call The Nest.

What is The Nest?

The Nest is Vermelho’s consulting collective. We are a trusted circle of professionals who deliver high-impact work within a unified approach.

Our Associates are not employees. They are independent practitioners who align with Vermelho’s standards, values, and mission to help leaders and teams navigate change with confidence.

By working within The Nest, our consultants gain the strength of a firm’s infrastructure while clients benefit from access to a broader, deeper pool of expertise – all under one consistent, values-led experience.

Whether you're engaging in leadership coaching, strategy facilitation, or a full change program, the people you’ll meet below are part of the Vermelho difference.

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Founder & principal consultant

Luisa Hogan

Luisa Hogan is a Leadership Resilience Startegist who blends real-world insight with a deep understanding of how mindset drives change. Through Vermelho, she has guided executives and teams through complex transformations, drawing on experience as State and National manager, COO, CDO and CEO, and helping leaders build strength and positive team culture.

An accredited Change & Resilience Practitioner with an MBA, a BA in Education and Development Studies, and training in Positive Psychology, she brings both rigour and inspiration to every engagement. Luisa has spoken at global events, delivered keynotes across Australia and overseas, led advisory work in Cambodia, and was a finalist in the 2017 AIM Leadership Excellence Awards. Her sessions equip audiences with tools to build lasting psychological fitness. She is the author of The Mindset Fitness Workout: Be Fit for Success Without Burning Out.

Luisa is also the Co-Founder of Whisper and Thread Pty Ltd. Whisper & Thread™ aspires to be the leading brand in creating positive self-talk, inspiring a future where everyone embraces their unique beauty and strength. The brand champions personal confidence, sparking a movement that’s gained national recognition and won third place in the 2025 AusMumpreneur Awards.

She has spoken on multiple podcasts where she shares candid, actionable frameworks to help people stay steady while building purpose-led ventures.

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Associate Consultant

Tania Plakonouris

Tania Plakonouris is a Relational Resilience Consultant, Coach & Facilitator who specialises in helping individuals and teams create the kinds of relationships that last.

Relational resilience is the ability to build connections that withstand stress, recover from setbacks, and grow stronger through change, whether in business, teams, or personal life.


With a background spanning hospitality, eco-tourism, youth development, and community projects across multiple countries, Tania has led diverse teams and guided people through high-pressure, high-stakes environments. She is known for creating relationships where respect, admiration, and genuine support naturally follow.

Tania is also the Co-Founder of Whisper and Thread Pty Ltd along with Luisa.

Through coaching, workshops, and consulting, she equips others to cultivate trust, navigate conflict with empathy, and sustain connections that become a source of strength rather than strain. Now based in Portugal, Tania continues her mission of bringing hope, positivity, and authentic connection into every community she serves.

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