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  • Happier, resilient leaders with the right mindset for leading change

    Based in Western Australia, we provide consulting, coaching and facilitation services worldwide. 

Our history of a commitment to the mindset for change

Vermelho was founded in 2017 by Luisa Hogan (nee Wing) after being the CEO of a small consultancy and the leader of a tremendously resilient and inspiring team. Luisa had a strong desire to prevent leaders from going through the devastating effects of poorly managed change and burnt out teams. Her goal was to create happier, resilient leaders with the right mindset for leading change. 

Using her passion as motivation, and her family's heritage language as inspiration for a name, her practice Vermelho was born. Vermelho combines change management principles with tailored resilience and mindset programs, to encourage swift change and resilient teams. 

Based in Western Australia, Vermelho provides consulting, coaching, and facilitation services worldwide. 

Our Values

The hummingbird is known for its ability to move swiftly, as well as its resilience.


 It has the ability to change direction quickly and smoothly while remaining a symbol for the enjoyment of life and being more present. 


This little bird is quick to respond to any demand while remaining playful and energetic in spirit.

These are our values at Vermelho.
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Our Services

We pride ourselves in bringing the adaptable, swift and fun energy of the hummingbird to you. 

We offer a range of tailored services to meet your needs, including:

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Our Clients

Our clients are from around the world and include large and small not-for-profits and commercial organisations. 
They have engaged us to train staff, coach their leaders and executive teams, create tailored programs and manage transformation projects.
Luisa also coaches individuals worldwide in mindset, goal setting and leadership. 


See what our clients have to say about Vermelho and Luisa. 
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The Vermelho difference

Leading Change

Leading change means engaging your employees, designing and implementing the right project, and ensuring your communication strategy meets your needs. Learn more about how we can help you lead and manage change.

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Mindset and Resilience

The best organisations have people who are fit to deal with change! This requires the right mindset, the ability to deal with setbacks, and having the right perspectives to keep moving forward. Learn more about how we can help you improve employee mindset.

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Executive, Personal and Team Coaching

As an author, speaker and coach, Luisa specialises in dealing with change, setting goals and improving your mindset so that you can succeed without burning out. Luisa works with Executives, Teams and fellow runners.  Learn more about how Luisa can help you or your team become engaged, resilient and productive.

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Resources

Find links to free resources such as regularly uploaded video blogs. You can also see when we are holding our next public webinars, events and workshops and see where Luisa will be speaking next.

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The Mindset Fitness Workout

Luisa's book "The Mindset Fitness Workout: Be Fit for Success without Burning Out" is due to be published in April 2020.  Join the book launch list to be notified of launch date and exclusive offers to subscribers.
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Key Notes and Conferences

Luisa has spoken as a key note speaker, panellist, chair and guest at numerous conferences and events, both in Australia and overseas.  Find out more about Luisa's speaking availability and topics. 



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About Luisa Hogan

Luisa Hogan (nee Wing) has a passion for leadership, change, mindset and team resilience and is lucky enough to combine her passions through her work in her practice Vermelho. When she’s not consulting on long-term projects, Luisa is an executive coach and international speaker. She’s lived and worked in multiple countries, presented at conferences in Australia and overseas, and consulted on offshore projects in Cambodia.


Over the last decade, Luisa has led multiple business process reviews, restructures and change projects. She’s been a state and national manager, chief operating officer, chief development officer and chief executive officer and volunteered on three not-for-profit boards. Luisa has been described as having an affinity for developing people and businesses to their highest potential, and was a state finalist in the Australian Institute of Management’s Leadership Excellence Awards in 2017.


As a leader, she’s witnessed how teams who increase their resilience and improve their mindset see better results, suffer less burnout and achieve their organisation’s goals more effectively. These experiences have encouraged Luisa to build her knowledge and skills in these areas, which she’s put to the test through challenging business transformations.


Luisa has a Bachelor of Arts in Education and Development Studies (Humanities), a Master of Business Administration (MBA), is a certified Change and Resilience Practitioner and has completed a Specialised Certificate in Positive Psychology. In her spare time, Luisa has a passion for fitness and healthy living, having competed in multiple marathons, half-marathons and one triathlon. She’s also a mindset coach for fellow runners looking to complete their first long-distance race.