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  • Happier, resilient leaders with the right mindset for leading change

    Based in Western Australia, we provide consulting, coaching and facilitation services worldwide. 

Our history of a commitment to the mindset for change

Vermelho was founded in 2017 by Luisa Hogan (nee Wing) after being the CEO of a small consultancy and the leader of a tremendously resilient and inspiring team. Luisa had a strong desire to prevent leaders from going through the devastating effects of poorly managed change and burnt out teams. Her goal was to create happier, resilient leaders with the right mindset for leading change. 

Using her passion as motivation, and her family's heritage language as inspiration for a name, her practice Vermelho was born. Vermelho combines change management principles with tailored resilience and mindset programs, to encourage swift change and resilient teams. 

Based in Western Australia, Vermelho provides consulting, coaching, and facilitation services worldwide. 

Our Values

The hummingbird is known for its ability to move swiftly, as well as its resilience.


 It has the ability to change direction quickly and smoothly while remaining a symbol for the enjoyment of life and being more present. 


This little bird is quick to respond to any demand while remaining playful and energetic in spirit.

These are our values at Vermelho.
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Our Services

We pride ourselves in bringing the adaptable, swift and fun energy of the hummingbird to you. 

We offer a range of tailored services to meet your needs, including:

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Our Clients

Our clients are from around the world and include large and small not-for-profits and commercial organisations. 
They have engaged us to train staff, coach their leaders and executive teams, create tailored programs and manage transformation projects.
Luisa also coaches individuals worldwide in mindset, goal setting and leadership. 


See what our clients have to say about Vermelho and Luisa. 
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The Vermelho difference

Leading Change

Leading change means engaging your employees, designing and implementing the right project, and ensuring your communication strategy meets your needs. Learn more about how we can help you lead and manage change.

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Mindset and Resilience

The best organisations have people who are fit to deal with change! This requires the right mindset, the ability to deal with setbacks, and having the right perspectives to keep moving forward. Learn more about how we can help you improve employee mindset.

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Executive, Personal and Team Coaching

As an author, speaker and coach, Luisa specialises in dealing with change, setting goals and improving your mindset so that you can succeed without burning out. Luisa works with Executives, Teams and fellow runners.  Learn more about how Luisa can help you or your team become engaged, resilient and productive.

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Resources

Find links to free resources such as regularly uploaded video blogs. You can also see when we are holding our next public webinars, events and workshops and see where Luisa will be speaking next.

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The Mindset Fitness Workout

Luisa's book "The Mindset Fitness Workout: Be Fit for Success without Burning Out" is due to be published in April 2020.  Join the book launch list to be notified of launch date and exclusive offers to subscribers.
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Key Notes and Conferences

Luisa has spoken as a key note speaker, panellist, chair and guest at numerous conferences and events, both in Australia and overseas.  Find out more about Luisa's speaking availability and topics. 



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About Luisa Hogan

Luisa Hogan (nee Wing) is a resilience and leadership advocate who blends real-world insight with a deep understanding of how mindset drives change. Through her consulting practiceVermelho, she has guided executives and teams through complex transformations, drawing on experience as State and National manager, COO, CDO and CEO, and helping leaders build strength and positive team culture.

An accredited Change & Resilience Practitioner with an MBA, a BA in Education and Development Studies, and training in Positive Psychology, she brings both rigour and inspiration to every engagement. Luisa has spoken at global events, delivered keynotes across Australia and overseas, led advisory work in Cambodia, and was a finalist in the 2017 AIM Leadership Excellence Awards. Her sessions equip audiences with tools to build lasting psychological fitness.

She is also the author of The Mindset Fitness Workout: Be Fit for Success Without Burning Out.


Luisa is also the Co-Founder of Whisper and Thread Pty Ltd. Whisper & Thread™ aspires to be the leading brand in creating positive self-talk, inspiring a future where everyone embraces their unique beauty and strength. So far, the brand creates customisable underwear with discreet embroidered affirmations inside to boost confidence and self-talk. The brand champions personal confidence, sparking a movement that’s gained national recognition and is a finalist in the 2025 AusMumpreneur Awards.

Her work combines science-backed mindset strategies with real stories, like reframing inner dialogue to drive performance and recognising resilience as a learned skill. She has spoken on multiple podcasts where she shares candid, actionable frameworks to help people stay steady while building purpose-led ventures.

Outside the boardroom, she’s a marathon competitor who applies mental fitness principles to endurance sport. Whether you're refining strategy, lifting team resilience, or building a mission-led business, Luisa Hogan delivers insight with clarity, and isn’t afraid to challenge the status quo.