Our history of a commitment to the mindset for change
The Vermelho difference

About Luisa Hogan
Luisa Hogan (nee Wing) is a resilience and leadership advocate who blends real-world insight with a deep understanding of how mindset drives change. Through her consulting practiceVermelho, she has guided executives and teams through complex transformations, drawing on experience as State and National manager, COO, CDO and CEO, and helping leaders build strength and positive team culture.
An accredited Change & Resilience Practitioner with an MBA, a BA in Education and Development Studies, and training in Positive Psychology, she brings both rigour and inspiration to every engagement. Luisa has spoken at global events, delivered keynotes across Australia and overseas, led advisory work in Cambodia, and was a finalist in the 2017 AIM Leadership Excellence Awards. Her sessions equip audiences with tools to build lasting psychological fitness.
She is also the author of The Mindset Fitness Workout: Be Fit for Success Without Burning Out.
Luisa is also the Co-Founder of Whisper and Thread Pty Ltd. Whisper & Thread™ aspires to be the leading brand in creating positive self-talk, inspiring a future where everyone embraces their unique beauty and strength. So far, the brand creates customisable underwear with discreet embroidered affirmations inside to boost confidence and self-talk. The brand champions personal confidence, sparking a movement that’s gained national recognition and is a finalist in the 2025 AusMumpreneur Awards.
Her work combines science-backed mindset strategies with real stories, like reframing inner dialogue to drive performance and recognising resilience as a learned skill. She has spoken on multiple podcasts where she shares candid, actionable frameworks to help people stay steady while building purpose-led ventures.
Outside the boardroom, she’s a marathon competitor who applies mental fitness principles to endurance sport. Whether you're refining strategy, lifting team resilience, or building a mission-led business, Luisa Hogan delivers insight with clarity, and isn’t afraid to challenge the status quo.