Leadership · Resilience · Change

Building Resilient Leaders.
Thriving Organisations.

We help founders, executives, and leadership teams navigate change and high pressure with steadiness, clarity, and precision.

500+
Leaders Developed
18+
Years Experience
3
Continents reached
Best of Best Review 2026
Best Leadership
Resilience Consultancy
Australia 2026
What We Believe

Change Is Not the Problem.
How Leaders Respond to It Is.

Vermelho is a leadership and change consultancy focused on how leaders think, decide, and operate under pressure. We work with founders, executives, and leadership teams navigating complex, high-stakes environments.

Rather than encouraging leaders to push harder, we take a different approach. We build steadiness, clarity, and controlled decision-making so leaders remain composed and effective when it matters most.

"True leadership is not about strength. It is about steadiness."

01
Regulated Leadership
Build the internal capacity to remain composed and effective, even when stakes are highest and conditions are most volatile. Regulation is the springboard to resilience.
02
Clarity Under Pressure
Develop practical and mental frameworks to think clearly, decide deliberately, and act with intention instead of reaction during periods of change.
03
Lasting Capability
Move beyond short-term fixes toward embedded, practical skills that hold up across any leadership context and challenge.
04
Grounded in Practice
Not motivational. Not theoretical. Real-world leadership that helps leaders lead with precision, presence, and control.
What We Offer

Three Ways to Work Together

Service 01
Consulting
Strategic leadership advisory for executives and organisations navigating high-pressure change. We work alongside you — not above you.
Explore ↗
Service 02
Training
Practical programmes that build internal regulation, clear thinking, and deliberate decision-making for individuals and leadership teams.
Explore ↗
Service 03
Mentoring
One-to-one developmental support for leaders who want to operate at a higher level — with greater steadiness and precision.
Explore ↗
Vermelho
Why Vermelho

Pressure Does Not Break Organisations

How leaders respond to it does. We've built our entire practice on this belief and it shapes everything, from how we consult to how we mentor.

Grounded in real-world experience, this is not theory, and not motivation. We help leaders build the internal resources to lead well when it counts most.

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Ready to Lead Differently?

Start with a conversation. No pressure, no pitch- just clarity on where we can help.

About Vermelho

Pressure and Change Doesn't Break
Organisations.

How leaders respond to it does. This belief shapes everything and it is why we exist.

Our Purpose

A Different Kind of Leadership Practice

Vermelho is a leadership and change consultancy focused on how leaders think, decide, and operate under pressure. We work with founders, executives, and leadership teams navigating complex and high-stakes environments.

Built on years of experience in change and leadership development, our practice has evolved into a focused approach to resilience as a leadership strategy and internal regulation. Change itself is not the challenge. It is how leaders respond to it that shapes outcomes.

Grounded in practical, real-world leadership (not motivational theory) we build lasting capability, helping leaders lead with precision, presence, and control.

Mission
To equip leaders with the tools to stay steady, think clearly, and act with intention in complex and high-pressure situations.
Vision
A shift in leadership culture, where success is defined by steadiness and clarity under pressure, not endurance or force.
Goal
Move leaders away from reactivity, overdrive, and burnout toward clarity, control, and steady decision-making.
Approach
Practical. Experience-based. Designed for the real world. Building leaders who remain effective precisely when conditions are most difficult.
Our Story

Built on a Simple Belief

In a world that rewards hustle culture and pushing harder, Vermelho teaches leaders to stay steady. Focused on clarity, control, and presence under pressure.

Because true leadership is not about strength. It is about steadiness.

Steady
Composure as a leadership skill. Remaining grounded when conditions are volatile without ignoring emotions or creating endurance culture.
Precise
Deliberate action over reactive response. Every decision made with clarity and intention.
Present
Full engagement in the moment. Leading from awareness, not autopilot or overdrive.
Our Values

What Guides Everything We Do

01
Grounded
We lead from a place of stability, not reactivity. Everything we teach, we practice ourselves.
02
Practical
No theory without application. Our work is designed for the real world, not the classroom.
03
Purpose
We work with intentionality. Every engagement is purposeful, clear, and focused on lasting outcomes.
04
Honest
We say what leaders need to hear. Growth requires truth, not comfort or validation.
Meet Our Team

The People Behind
the Practice

Practitioners who have led, navigated change, and developed leaders across complex environments; now helping others do the same.

Our People

Experienced. Grounded. Real.

Luisa Hogan
LH
Founder & Principal
Luisa Hogan
CEO & Founder
Founder and CEO of Vermelho Consulting, Luisa is known for her grounded approach to leadership under pressure. Her philosophy, "Steady Is the New Strong," challenges traditional ideas of resilience and is all about teaching leaders how to regulate, think clearly, and lead sustainably. Former CEO, COO, and Chief Development Officer, author, and host of The Second Voice podcast.
Tania Plakonouris
TP
Relational Resilience
Tania Plakonouris
Associate Consultant
A Relational Resilience Consultant, Coach & Facilitator specialising in helping individuals and teams build connections that withstand stress and grow stronger through change. With a background spanning hospitality, eco-tourism, youth development, and community projects across multiple countries, Tania is known for creating relationships built on trust, respect, and genuine support. Now based in Portugal.
Kelly Gray
KG
Change & Care Sector
Kelly Gray
Associate Consultant
With over 15 years of experience in the care sector and government across Australia and the UK, Kelly is a transformational leader known for creativity, collaboration, and co-design. She authored Australia's first co-design toolkit for the aged care sector and founded WA's first independent directory for aged care, disability, and mental health services, My Care My Choice.

Interested in Working With Us?

We collaborate with aligned practitioners. If you share our values, we'd love to hear from you.

Our Services

Three Ways We Work
With Leaders

Consulting. Training. Mentoring. Each designed to build lasting capability — not short-term performance fixes that fade.

Service 01

Consulting

Strategic leadership advisory for executives and organisations navigating complex change. We work alongside leadership teams to build the internal capacity for steadiness, clarity, and controlled decision-making at the highest levels.

  • Leadership team diagnostics and capability reviews
  • Change readiness and organisational resilience frameworks
  • Executive advisory and strategic sounding board
  • Transition support and guidance
  • Post-merger integration and culture transformation
01
Leadership Advisory
Consulting
02
Team Development
Training
Service 02

Training

Practical programmes that build internal regulation, clear thinking, and deliberate decision-making across leadership teams. Designed for real-world application, not theoretical frameworks that fade after the workshop ends.

  • Resilience under pressure — group and team programmes
  • Leadership regulation and emotional intelligence training
  • Decision-making clarity in high-stakes environments
  • Change leadership capability programmes
  • Keynote facilitation for leadership offsites
Service 03

Mentoring

One-to-one developmental support for leaders who want to operate at a higher level with greater steadiness, precision, and presence. Not coaching as usual. This is deep, practical, experience-based mentoring that builds lasting capability.

  • Individual executive mentoring (3–12 month programmes)
  • Focused leadership capability development
  • Transition support for new and promoted executives
  • Accountability, clarity, and personal effectiveness
  • Ongoing sounding board and trusted advisor relationship
03
One-to-One
Mentoring
Professional Speaking

Steady Is the
New Strong.

Luisa Hogan is a Leadership Resilience Strategist and keynote speaker helping leaders redefine strength as steadiness — not strain. Keynote speaker since 2007. 200+ workshops delivered.

Download Speaker Kit → Schedule a Discovery Call
About Luisa

Why Luisa?

Luisa bridges neuroscience, behavioural insight, and stories from her executive leadership and entrepreneurial experience to redefine what resilience looks like in practice. Her framework turns emotional regulation into a leadership competency that is measurable, teachable, and scalable across teams.

Known for her calm authority, intelligent storytelling, and grounded delivery, Luisa’s sessions move beyond motivation — they build capability.

“Luisa spoke at our Leadership Camp and was phenomenal! She shared great words of wisdom in a fantastic way with short stories and humour which resonated so well with everyone. We would highly recommend having Luisa speak.”

Burn Bright

Credentials

Keynote Speaker since 2007

200+ workshops delivered

Author — The Mindset Fitness Workout (second book due 2026)

Experience as CEO, COO, and CDO over 10+ years

Host — The Second Voice Podcast

BA Education & Community Development, MBA, Diploma Sports Psychology, Certified Resilience Practitioner, Certified Change Practitioner

Custom keynotes available • Pre-event surveys • Worksheets & interactive polls • Masterclasses • Group coaching • Book available by request

Keynote Topics

Core Speaking Themes

Keynote 01 • 45 min

→ Steady Is The New Strong

In a world obsessed with constant hustle, “being strong” often leads to exhaustion, disconnection, and burnout. This keynote offers a new model: resilience as steadiness.

Attendees will learn how to:

Regulate under pressure and respond, rather than react

Build clarity, calm, and confidence as leadership practices

Redefine success not as endurance, but as sustainable influence

Perfect for leadership conferences, executive retreats, change summits, and wellbeing events.

Keynote 02 • 30 min

→ The Resilience Reset

Teams are facing an unprecedented speed of change and burning out faster than ever. This keynote helps leaders and teams rebuild confidence, culture, and connection after change fatigue.

Attendees will learn how to:

Reframe resilience from “enduring pressure” to regulation

Recognise and recover from change fatigue by identifying early warning signs of burnout

Rebuild confidence, culture, and connection through deliberate leadership choices

Perfect for leadership conferences, executive retreats, change summits, and wellbeing events.

Keynote 03 • 30 min

→ The Inner Voice of Leadership

Your brand voice matters — but your inner voice shapes every decision before your audience sees a thing. A powerful talk on positive self-talk as a strategic leadership tool, drawn from conversations with hundreds of leaders through The Second Voice Podcast.

Attendees will learn how to:

Identify the difference between the first reactive voice and the second intuitive voice

Regulate so that the second voice can be heard

Use self-talk as a tool for strategic excellence

Perfect for leadership conferences, executive retreats, change summits, and wellbeing events.

Track Record

Notable Engagements

Keynotes

Dept. Parks & Wildlife WA Conference 2017

Perth College Leadership Camp 2019

Leading Aged Services Forum 2019

City of Joondalup 2020

Mission Australia National Staff Conference 2024

Women’s Network Australia 2026

Speaker & Panelist

London Metro Business School 2016

Associations National Conference 2016

United Nations Women WA — Panel 2017

Council of the Aging Conference WA 2018

Curtin Graduate School of Business 2019

FuelFix National Leadership Program 2021

Unleashing the Power of Women’s Voices 2026

Women Thrive Summit 2026

Workshops & MC

200+ workshops across private, government, and not-for-profit sectors

30+ online workshops 2019–2025

6th Women in Leadership Summit — MC 2020

Online Summits

Women Changing the World Summit 2025

What Audiences Say

From the Room

“Thank you so much for your highly valued contribution to our Forum. I really enjoyed listening to you and have grown as a leader from hearing you speak.”

Leading Aged Services

“Luisa was excellent. I enjoyed developing new skills and gaining a deeper understanding of my colleagues and how the organisation functions at a higher level.”

Kerry-Ann W — Audience

“Luisa is an excellent presenter and coach who combines theory and practice in a way that is engaging, relevant and relatable.”

Linda R — Audience

Bring Luisa to Your Event

Available for conferences, corporate events, leadership forums, and executive offsites across Australia and internationally.

Download Speaker Kit → Schedule a Discovery Call
The Second Voice Podcast

The Second Voice
with Luisa Hogan

Real conversations about leadership, resilience, and change — exploring the inner game of what it takes to lead well when the pressure is on.

🎙
The Second Voice with Luisa Hogan
Hosted by Luisa Hogan — conversations exploring leadership resilience, change, and what it really takes to lead with steadiness and clarity.
our favourite eppisodes- download above

Favourite Conversations

The Lonliness Tax of Leadership with Kirsten Hopkins
Kirsten Hopkins Executive Leader
48 min
Why Most Founders Can't Step Away (Even When They Want To) with Rich Aston
Rich Aston Founder
55 min
The Pressure of Being The Catalyst with Michelle Jenkins
Michelle Jenkins · CEO
41 min
When Intuition Becomes Your Strategy with June Mac
June Mac · Business Leader and Intuitive Mentor
52 min
The Hidden Work of Staying Connected with Tania Plakonouris
Tania Plakonouris · Co-Founder, Coach, Consultant
44 min
Testimonials

What Leaders Say

The measure of our work is not what we say about it — it is what clients experience when the pressure is highest.

Client Voices

Words From the Leaders We Work With

“When we decided to bring in an independent consultant to help us with a culture review and team engagement, the number of staff who immediately asked for Luisa was huge. Her knowledge, curiosity, and ability to read individuals have been invaluable. She’s solution focused, brings fresh ideas, and genuinely wants to help the organisation thrive. Thanks, Luisa, for being a superhero and helping us make a great team even better!”
DM
Dawn McAleean GAICD
CEO, Crosslinks
“Luisa has worked with my exec team helping them improve their understanding of leadership, change and the challenges of managing people. They all said they want to continue training and thoroughly enjoyed the experience. I have grown in stature and understanding flourishing under her guidance. Can’t recommend highly enough to anyone with a team needing some help and a little resilience in trying times.”
MJ
Michelle Jenkins JP MBL GAICD FAIM
CEO, Youth Futures
“Every experience working with Luisa has been genuinely valuable. She brings a rare mix of deep insight, strategic thinking, and emotional intelligence that makes her an absolute standout in any professional setting. Every interaction with her leaves you thinking differently, more clearly, more strategically, and with a stronger sense of purpose.”
AK
Adam Kinnest
Senior General Manager
“Luisa is one of those rare people you don’t know you need in your professional circle until you do. Honest, open and uncommonly clear. Expect sharp thinking delivered with warmth, directness and genuine support. She isn’t performative, she is clarifying — which in turn gives you the nudge to do what you need to.”
AB
Aileen Boyle
Revenue & Pricing Consultant
“Luisa brings a level of leadership that is both deeply experienced and deeply human. What stood out most is how she redefines resilience — it is not about pushing harder or holding everything together. She believes in creating steadiness within a team and leads by that example.”
BH
Brenda Hukel MBA
Award-Winning Author & Women’s Empowerment Advisor
“I have been working with Luisa as part of our Leadership Development Strategy and have found her to be creative, honest and insightful. From workshop delivery to personal coaching, she has created an informative, challenging and safe environment for our leaders. Her approach is driven by genuine enthusiasm and motivation to support everyone in the team.”
KP
Kelli Pickford
HR Executive, FuelFix
“Luisa is one of those professionals you don’t forget. Not because she tries to impress, but because she tells the truth. Her work around resilience isn’t theory — it’s lived, embodied, and brought to life through storytelling that is both powerful and deeply human. What you see on stage is exactly who she is off it. No ego, just real presence.”
MS
Marielle Speetjens
Midlife Reinvention & Confidence Coach
Trusted by leaders across industries
community servicesSMEHealthcareGovernment
Professional Services
Recognition

Award Winning Practice

Recognised for excellence in leadership resilience consulting in Australia.

Best of Best Review 2026 — Crystal Awards
Best of Best Review 2026 Badge
Best of Best Review · 2026

Best Leadership Resilience Consultancy in Australia

Awarded to Vermelho Consulting in recognition of outstanding contribution to leadership resilience and change management across Australia.

Trusted By

Organisations We Have Worked With

Client logos

Let’s Start a
Conversation.

Whether you need consulting support, a keynote speaker, a training programme, or individual mentoring — the best first step is a straightforward conversation.

Location
Australia — available nationally & internationally
Get In Touch
Send Us a Message
We’ll respond within one business day.